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Big Brother Season 28 Premiere's 14 Houseguests Officially "Brovealed"
Julie Chen Moonves introduced 14 housemates as CBS added extended episodes, live feeds and a $750,000 prize for the new season.
CBS revealed the 14 new contestants for Big Brother Season 28 during a live stream, competing for a $750,000 grand prize in the social strategy game.
Embracing a "Time Trip" theme, the season features era-inspired rooms like a "Clockwork Bathroom" and "Futuristic Sleep Pods Room," while marking the 1,000th original episode for a primetime series.
Season 28 premieres Thursday, July 9, at 8 p.m. ET/PT on CBS, with Big Brother: Unlocked returning Friday, July 10, featuring panelists Taylor Hale, Derrick Levasseur, and Jerry O'Connell.
Live feeds launch on Paramount+, Pluto, and YouTube on Friday, July 10, offering viewers multiple platforms to watch the competition throughout the season on Paramount+ Premium.
Promising the "biggest season yet," the network stated houseguests will navigate rooms and competitions that "transport them across moments in time," with early twists expected to disrupt the game from the start.