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The bestselling e.l.f. primer shoppers swear by for smoother make-up application

The hydrating gel formula uses hyaluronic acid to help foundation apply evenly and stay fresh throughout the day, the article says.

  • Cosmetics Power Grip has become a popular choice for beauty fans seeking a smoother, longer-lasting makeup base. The primer creates an even surface that helps makeup stay fresh throughout the day.
  • Enriched with hydrating ingredients, the gel texture feels lightweight and moisturizing. It is applied after moisturizer and before foundation to ensure a smooth application.
  • The Power Grip Dewy Setting Spray, offered by Cosmetics, is a bi-phase formula that should be shaken to activate before misting over the face for long-lasting wear.
  • For regular users, Power Grip Primer Jumbo is available in a larger size. This option suits those stocking up for upcoming holidays, weddings, or the busy festival season.
  • Whether users are new to primers or refreshing their makeup bag, the Cosmetics Power Grip range offers an accessible way to build a straightforward beauty routine without overcomplicating daily steps.
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20 Articles

GlasgowWorldGlasgowWorld
+19 Reposted by 19 other sources
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The bestselling e.l.f. primer shoppers swear by for smoother make-up application

If your foundation always looks patchy or uneven, it may not be the make-up that's to blame. You could simply be missing one key step.

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Yorkshire Post broke the news in Leeds, United Kingdom on Thursday, July 23, 2026.
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