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The Benefits of Business Intelligence in Marketing - Business Intelligence Marketing
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The Benefits of Business Intelligence in Marketing - Business Intelligence Marketing
The Benefits of Business Intelligence in Marketing Business intelligence has become an increasingly important tool in modern marketing and it can bring great benefit to businesses of all sizes. Through this practice, marketers go beyond simple metrics and work to gain meaning from the data points available. By being able to interpret the meaning from data sets, companies are able to develop more effective marketing strategies and capitalize on a…
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