The Beatles Announce Long-Term Partnership with UMG and Apple Corps
UMG will manage the band’s global merchandise, licensing and e-commerce as Apple Corps deepens its long-term partnership and prepares for 2028 biopics.
- On Wednesday, Universal Music Group and Apple Corps Ltd announced a new exclusive, global partnership managing The Beatles' physical and digital merchandise, licensing, and e-commerce businesses.
- The agreement expands UMG's existing stewardship of the band's catalog, positioning the partnership ahead of Sam Mendes's 2028 film project, "The Beatles – A Four Film Cinematic Event."
- Starring Paul Mescal, Harris Dickinson, Joseph Quinn, and Barry Keoghan, the biopics precede the 2027 debut of "The Beatles At 3 Savile Row" fan experience, which Apple Corps CEO Tom Greene said the deal will support.
- UMG Chairman and CEO Sir Lucian Grainge stated the partnership protects the group's "legacy through authentic fan experiences," bolstering The Beatles' enduring cultural relevance globally.
- Despite splitting more than 55 years ago, The Beatles have sold more than 600 million units worldwide, cementing their status as one of music's most iconic cultural brands amid a recent market renaissance.
13 Articles
13 Articles
The Beatles announce long-term partnership with UMG and Apple Corps
Universal Music Group (UMG) and Apple Corps have unveiled a new exclusive, long-term global partnership that will expand how The Beatles' brand is managed and presented to fans around the world. Under the agreement, UMG will oversee worldwide physical and digital merchandise, licensing and e?commer...
The Beatles reach new agreement with Universal Music
Apple Corps, the holding company behind The Beatles, have reached a new licensing and merchandising agreement on behalf of the band with Universal Music. The timing of the new agreement comes as things continue to heat up in the Fab Four’s world as Sam Mendes continues production on his highly anticipated set of biopics on the band, starring Paul Mescal, Barry Keoghan, Joseph Quinn and Harris Dickinson. The broad-ranging agreement will oversee v…
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