Spanish Islands 'Ban' Influencers After 4,000 Tourists Flock to Tiny Beach for Selfies

Spain’s Balearic Islands to cut ties with influencers in bid to stop ‘selfie tourism’

Spain has said it will stop using social media influencers to promote popular Balearic Islands destinations in a bid to control overwhelming “selfie tourism”.

Mallorca is halting all collaborations with Instagram influencers to attract more tourists to the Spanish island, because they are being overrun. In France, too, attractions are collapsing under a mass of tourists who mainly come for the exact same selfie.

After Influencers campaigned for less visited places on the Balearic Islands, they were also flooded by tourists.

Spanish Islands 'Ban' Influencers After 4,000 Tourists Flock to Tiny Beach for Selfies

Spain's Balearic Islands have had to crack down on using social media influencers to promote its locations after a tiny beach became overrun by thousands of tourists wanting to take selfies there every day.

The authorities on the Spanish archipelago of the Balearic Islands have chosen to put their foot down. Against a specific tourist group: Influencers. It is believed that the celebrity followings can damage certain places, reports The Guardian.

It was meant to solve one problem, but it created another.