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The AWDC Is Putting Lab-Grown Diamonds in a Gumball Machine

Summary by rapaport.com
The Antwerp World Diamond Centre (AWDC) is launching a new marketing campaign for natural diamonds that centers around a gumball machine full of synthetics that can be “won” for five euros, in an effort to highlight the falling value of lab-grown.  The two-day promotion, called “We Protect a Legacy,” will take place Thursday at Stadsfeestzaal, a busy historical shopping district in Antwerp’s city center. The AWDC has filled the gumball machine w…
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rapaport.com broke the news in on Thursday, June 12, 2025.
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