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The art of reinvention: What Betts, Burberry and Pepsi teach us about brand comebacks

Summary by SmartCompany
From century-old shoemakers to soda giants, these brands are proving that revival is an art form — one that begins with respect for history. The post The art of reinvention: What Betts, Burberry and Pepsi teach us about brand comebacks appeared first on SmartCompany.
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SmartCompany broke the news in on Thursday, October 30, 2025.
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