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Why creative agencies are crashing the digital media buying party

Summary by www.bestmediaifo.com

New Delhi: Increasingly, creative agencies are diving headfirst into the world of digital media buying. But why are creative agencies expanding into this space when media agencies have already optimised the process? Call it a power move, a survival strategy, or just a bid to keep the revenue flowing—either way, the lines between creativity and media buying are getting blurrier by the day. In this story, experts share with BestMediaInfo.com why c…

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Why creative agencies are crashing the digital media buying party

2 days ago

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affiversemedia.com

The Art of Media Buying and How That Fits Into Your Affiliate Program

In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience intent. The conversation also highlights effective advertising channels and the need for a multi-c…

3 days ago

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