Valve Is Updating Steam's Discount & Events Section to Become More "Dynamic and Personalised"
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Valve has plans to replace Steam Discounts and Events spaces, currently managed manually, with custom recommendations. It is expected that this change will be implemented in early 2027, although it does not yet have a confirmed release date. During the testing phases, this algorithmic approach managed to show customers 10 times more games in that section in a single day. Currently, this page highlights promotions programmed by Steam partners or …
Valve is preparing a change in Steam's discount and event section, where custom recommendations will gradually replace the current manually defined spaces.
Valve is updating Steam's Discount & Events section to become more "dynamic and personalised"
Valve is updating Steam's Discount & Events section, shifting from manual, calendar-based listings to a more "dynamic and personalised" system to improve discoverability.
Valve will change the Steam promotions section next year. The proposed solutions are intended to make it easier for players to shop at lower prices. The announcement, "Steam will show 10 times more games on sale. Valve boasts about test results," was published by GRYOnline.pl on September 30, 2026.
Valve wants to clean up one of the most chaotic elements of its store. Next year, it will change the way it presents discounts and events, placing a much stronger emphasis on personalization.
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