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Five Days Using the Macbook Neo, Apple’s €700 Laptop: a Master Stroke to Satisfy the Public
3 Articles
3 Articles
Apple has revolutionized the industry by launching the cheapest MacBook to date thanks to equipping the A18 Pro chip without giving up quality and experience. Learn more: We tested Apple's iPhone 17e, the 700 € mobile phone that is committed to performance and durability to conquer you
My analysis of the situation is a little bit different: for me, this MacBook Neo is the Apple version of a well-known marketing strategy, that of Mercedes' A-Class. It is not about making a machine at a discount but about offering a product that focuses on the essential to conquer the market of the first entrants. Students start by buying a MacBook Neo and Apple thinks that in a few years they will buy a "real" machine... And there is another re…
(Dan Tri Newspaper) - Despite recently causing a sensation with the MacBook Neo at a record-breaking low price, Apple seems to have no intention of abandoning the high-end segment, preparing to launch a series of Ultra-branded devices with staggering prices.
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