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The ad-supported plan dominates: 60% of new users choose Netflix's cheaper option

Summary by Revista Merca2.0
PHOTO ART: MERCA2.0 Netflix confirms a structural shift in its business model. In its latest financial results, the company revealed that its ad-supported plan has become the preferred option for new users, accounting for more than 60% of sign-ups in markets where it is available. READ ALSO. Netflix targets $51 billion in revenue: this is its ambitious plan for 2026 The figure not only reflects a change in consumer behavior, but also the success…
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Revista Merca2.0 broke the news on Friday, May 15, 2026.
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