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The 33 Best Fragrances of 2026 (So Far)

Summary by W Magazine
Photograph by Renell Medrano, styled by Sara MoonvesScent is an intimate experience. That’s why switching up your fragrance isn’t just a luxury, it’s a necessity, for creating new moments, sculpting fresh moods, and tapping into the brain’s deeply ingrained scent-memory connection. In 2026, we’re highlighting the perfumes that are classics in the making: rich, multifaceted, unapologetically complex, and thought-provoking incantations that dare t…

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W Magazine broke the news in on Friday, February 20, 2026.
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