WHEN A 36-YEAR-OLD Alabama insurance agent named Ray Scott acted on his big idea to elevate a particular fish to superstar status in 1967, he set in motion a fervor that remains today. Bass is the species that launched an industry. Scott’s concept for national, big-money bass tournaments bloomed into the Bass Anglers Sportsman Society, or B.A.S.S, an organization that grew to more than 600,000 members under his leadership. During the nearly two …