That's the Cube: the Research Center to End Cigarette

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Opened in 2009, Philip Morris International's R & D centre (PMI), known as The Cube, is the core of the company's scientific research and reflects its commitment to a smoke-free future. Located on the shores of Lake Neuchâtel, the Cube is entirely dedicated to the study, testing and scientific evaluation of smoke-free products. For more than fifteen years, the Cube has consolidated itself as a pioneering centre where more than 1,400 scientists a…