Thatchers V Aldi Was Just The Start: Courts Are Now Protecting How Brands Make Us Feel

Trade mark infringement showdown between competing polo brands

Lessons for owners of sports brands In a recent case involving the use of trade marks for sports clothing, the Court of Appeal (CA) has confirmed that it is relevant to take account of the fact that there are several traders using common elements of a mark in a particular sector in deciding whether there is a danger of confusion and trade mark infringement. This has important implications for the owners of trade marks generally, especially if op…

Thatchers V Aldi Was Just The Start: Courts Are Now Protecting How Brands Make Us Feel

Euan Duncan – a partner in the manufacturing, media and technology team at Morton Fraser MacRoberts LLP – explores how courts are ruling on intellectual property and trade mark disputes within the food and drink industry. Read the full article (more…) The post Thatchers V Aldi Was Just The Start: Courts Are Now Protecting How Brands Make Us Feel appeared first on KamCity.

Thatchers v Aldi was just the start: Courts are now protecting how brands make us feel

Euan Duncan explores how courts are ruling on intellectual property and trade mark disputes within the food and drink industry.