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'The White Lotus Effect' Expected to Bring More Tourists to Thailand

  • The third season of the HBO show premieres on February 16, set in Thailand, featuring locations like Koh Samui, Bangkok, and Phuket.
  • Searches for Koh Samui increased by 40% ahead of the season, according to Hotels.com.
  • In 2024, Thailand welcomed over 35 million international travelers, generating over 1.8 trillion baht in tourism revenue, as reported by the Tourism Authority of Thailand.
  • The Tourism Authority of Thailand aims to attract 39-40 million international visitors in 2025 and generate 3 trillion baht in revenue.
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The New Yorker broke the news in New York, United States on Monday, February 10, 2025.
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