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France Fines Shein 40 Mn Euros over 'Deceptive' Sales Practices
- Last Thursday, France's DGCCRF fined Shein 40 million euros for deceptive practices, including misleading customers on pricing and environmental claims.
- The year-long investigation by France’s DGCCRF uncovered that Shein raised prices before discounting, breaching the reference-price regulation, and misleading consumers about genuine discounts.
- Analysis of thousands of products from Shein’s French site during October 2022–August 2023 revealed 11% of prices were raised before discounting, 57% showed no actual reduction, and 19% had smaller drops, illustrating widespread deceptive practices.
- Shein accepted the 40 million-euro fine and implemented corrective actions within two months, affirming its commitment to transparency.
- France’s record 40 million-euro fine against Shein signals increased regulatory scrutiny and a potential shift in consumer trust and marketing practices within the ultrafast fashion industry.
67 Articles
67 Articles
After an extensive investigation by the Ministry of Economy, China's online fashion giant Shein is fined a record 40 million euros.
China's fast-fashion brand, Shein, has just been fined 40 million euros in France. She is accused of having deceived consumers about the reality of the discounts they could benefit from.
The Chinese giant of "ultra fast fashion" has been pinned by the French administration, it could eventually be de-referenced from search engines like Google.
France fines retailer Shein 40 million euros for misleading discounts
France's antitrust agency said on Thursday it had fined China-founded fast-fashion retailer Shein 40 million euros ($47.17 million) for alleged deceptive business practices including misleading discounts, following a nearly year-long probe.
France fines Shein 40M euros over 'deceptive' sales practices
Paris (AFP) -- France announced Thursday a record 40 million-euro fine against e-commerce giant Shein over "deceptive commercial practices" after a competition inquiry, saying it misled customers on price deals and on its environmental impact.
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