29 Cents Baguette: Really a Good Deal?
6 Articles
6 Articles
The Lille braderie has not yet begun, but in the case of the hard-discount giants, it is the rod that is being promoted! What to provoke the ire of bakers artisans who plague against a competition they consider unfair, and incriminate the loss of quality of this basic product.
Dominique Anract, President of the Confederation of French Bakery and Pastry, reacts to the polemic around the baguette sold 29 centimes in supermarket by Lidl and Aldi. He warns about the dangers of...
For the last few days, two brands have been selling the baguette at 29 cents, which is three times less expensive than in a traditional bakery. Produced in France with French wheat, they are factory-made, delivered frozen in-store and then cooked on site. Reduced production and labour costs, unlike traditional bakeries where everything has to be prepared on site. (Conso and trends).

A 29-cent baguette at Lidl and Aldi ? Between those who invoke their low purchasing power and those who claim the quality and importance of preserving craftsmanship, readers of the EBRA group, including our newspaper, are divided on the issue.
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