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Tesla's top North American sales executive leaves, WSJ reports

UNITED STATES, JUL 15 – Troy Jones leaves Tesla amid a 13.5% sales decline in North America and Europe, reflecting challenges from competition and leadership instability, industry analysts report.

  • Troy Jones, who led Tesla’s sales, service, and delivery operations in its largest market for 15 years, has left the company.
  • His exit followed the firing in June of Omead Afshar, who led North American and European operations, amid Tesla's broader executive turnover and sales challenges.
  • Tesla's global vehicle sales fell 13.5 percent in the second quarter of 2025 with 384,122 deliveries, reflecting declines in key markets despite surging overall EV sales.
  • Tesla's stock price has dropped over 20 percent since the start of 2025, reaching about $308 per share recently compared to $413 in January.
  • The executive departures and sales decline coincide with ongoing protests and vandalism impacting Tesla dealerships and infrastructure.
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Wall Street Journal broke the news in New York, United States on Tuesday, July 15, 2025.
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