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Tesla's European sales rout continues but new Model Y boosts Norway deliveries
- In May 2025, Tesla's sales in Norway surged threefold, making it the top-selling car manufacturer for the month, with the Model Y holding the best-seller spot for three consecutive months.
- This rebound contrasts with a 49% drop in Tesla sales in the broader European Union in April, driven by reputational damage and rising competition from Chinese rivals.
- Norway’s strong EV incentives, high EV adoption rate, and Tesla’s offering of zero-interest loans and a revamped Model Y supported the surge in sales despite consumers' political objections to Elon Musk.
- Oyvind Solberg Thorsen of OFV highlighted that Tesla’s sales performance in Norway remains strong compared to the rest of Europe, despite a general decline elsewhere. Analyst Jonathan Parr emphasized that the cost of vehicles is the main concern for Norwegian buyers.
- Tesla's sales in Norway increased by 8.3% year-to-date, a pace that lagged behind the new car market's growth rate of 30.6%, while intensifying competition and political issues continue to challenge its broader position across Europe.
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PULSE POINTS:What Happened: Jaguar reported selling just 49 total vehicles in Europe in the month of April, a record low. Some see the sales collapse as a consumer rejection of the company’s rebrand. Who’s Involved: Jaguar Land Rover, Jaguar, and European Union (EU) and United Kingdom consumers. Where & When: The EU and the United Kingdom in April 2025. Impact: While it appears the low sales numbers are likely the result of Jaguar drawing down i…
Tesla’s global sales may be falling, but not every market is cooling. In fact, in Norway, Tesla sales in May rose by a whopping 213 percent compared to the same month last year. Why is that?
·Amersfoort, Netherlands
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Total News Sources79
Leaning Left7Leaning Right9Center15Last UpdatedBias Distribution48% Center
Bias Distribution
- 48% of the sources are Center
48% Center
L 23%
C 48%
R 29%
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