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Tesla’s Europe sales plunge 49% on brand damage, rising competition
- Tesla's vehicle sales in 32 European countries plunged 49 percent year-over-year in April 2024, totaling 7,261 units sold.
- The decline follows mounting competition from traditional automakers and rapidly growing Chinese EV brands like BYD, which outsold Tesla in Europe for the first time.
- Tesla also faced factory shutdowns to upgrade its Model Y and backlash against CEO Elon Musk's political involvement, which some analysts link to damage to the brand in Europe.
- Despite Tesla’s sales falling nearly 39 percent for the first four months and missing global delivery forecasts by over 50,000 vehicles, Musk maintains optimism about the company’s growth trajectory.
- The sales drop suggests Tesla is losing market share in Europe amid rising overall EV sales, especially by Chinese competitors, signaling challenges outside Tesla’s strongest markets like the U.S.
281 Articles
281 Articles
China's BYD races ahead of Tesla for first time in Europe
Sales of Tesla vehicles in 32 European countries tumbled 49% to 7,261 in April from 14,228 in the same month the previous year, according to the figures released by the European Automobile Manufacturers' Association, or ACEA
Black America Web
Tesla Sales In Europe Plunge By Nearly 50 Percent, X Says Elon Musk Is In The “F*** Around & Find Out” Stage
According to data from the European Automobile Manufacturers Association, Tesla is experiencing a significant decline in sales in Europe, with figures for the EU, UK, and European Free Trade Association falling 49 percent year-over-year in April, while sales of battery electric vehicles rose.
Tesla attempts to backtrack with new incentives and discounts as sales plummet: 'Truly pulling all demand levers'
When many people think of electric vehicles, they think of Tesla. However, Tesla's brand image has taken some hits recently as CEO Elon Musk has been active in American and global politics, polarizing consumers, who have more options than ever to choose from on a robust EV market.
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