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'Tesla shame' bypasses Norway as sales jump despite Musk's politics
Tesla's sales grew 24% in Norway during early 2025 despite CEO Elon Musk's political controversies and declining sales in other European countries, driven by strong brand loyalty and promotions.
- On Thursday, Reuters reported Tesla recorded a 24% YTD surge in Norway, where the company serves a population of 5.5 million, despite wider European declines.
- Amid consumer backlash in Europe, Tesla faced protests and calls to boycott, driven by Musk’s support for far-right parties, yet sales in Norway continue to rise.
- Tesla’s promotional blitz offering zero-interest financing and free supercharging likely drove a 213% spike in registrations in May, with over 13,039 units registered during the first half of the year in Norway.
- Reuters interviews show a 12-year relationship with Norwegian Tesla owners has fostered loyalty, insulating Tesla despite the popular disenchantment with Musk’s politics.
- Volkswagen temporarily seized Norway’s top EV spot in the first quarter, and nobody knows how long Norwegian drivers' loyalty will last.
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13 Articles
Tesla sales are plummeting across major European countries — here's what's behind the decline
Tesla sales are tumbling in Europe, and that may spell trouble for drivers — especially those hoping for affordable, accessible electric vehicles. What's happening? New Tesla registrations dropped sharply across much of Europe in July — falling by 55% in Germany and nearly 60% in the United Kingdom. Sales also plunged in Sweden and the Netherlands, with the company experiencing significant drops in France, Belgium, Italy, and Portugal. Accordin…
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Total News Sources13
Leaning Left2Leaning Right2Center4Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 25%
C 50%
R 25%
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