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Tesla sales plunge again in some European markets in October

  • This year, Tesla's sales plunged in Norway, Sweden and Denmark, with new registrations falling 89% in Sweden, 86% in Denmark and 50% in Norway.
  • Tesla has been hit this year by stiff competition and a narrow model range, as falling sales reflect its small, ageing lineup versus rapid new releases by legacy manufacturers and Chinese rivals.
  • In France, Tesla, U.S. electric vehicle maker, posted a modest gain with sales rising almost 2.4%, while in Sweden it sold just 133 vehicles compared to 172 by a luxury German automaker.
  • Immediate consequences include market-share shifts in key countries as the drop in Norway followed months of growth and Tesla was outsold by Chinese EV brands like Zeekr in Denmark.
  • Through September, Tesla's European sales were down 28.5%, and Ginny Buckley, CEO of Electrifying.com, said `Car buyers have more choice than ever, with an influx of new EVs from established manufacturers and ambitious newcomers from China`.
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Tesla's sales fell in October in European countries such as Spain, the Netherlands and the Nordic markets, in the most recent sign that the US manufacturer of electric vehicles (VE) continues to face difficulties in the continent. Tesla had recorded an increase in sales in several European markets in September, after losses during most of this year due to increasing competition for its ageing range by the new VE models. New vehicle registrations…

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Market Screener broke the news in on Monday, November 3, 2025.
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