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Tesla sales in Britain and Germany fall by more than 55% as China’s BYD soars

EUROPE, AUG 5 – Tesla's European market share fell from 21.6% to 14.5% as sales dropped sharply amid rising competition from BYD and legacy automakers, despite overall EV market growth, SMMT data shows.

  • During July, Tesla Inc. saw new car sales plummet in Britain and Germany, extending a protracted European downturn, according to industry data published Tuesday.
  • Amid rising competition, industry analysts note Tesla Inc.’s sales plunged in Europe’s two biggest markets over the past year, citing backlash, scrutiny, and fierce rivals like BYD Co.
  • In July, Germany saw Tesla registration drop 55.1% to 1,110 vehicles, according to data released Tuesday.
  • Tesla shareholders granted Musk a new pay package worth nearly $30 billion, and Musk remains optimistic that Tesla can stage a rebound in Europe.
  • With an eye on demand, Tesla Inc. plans to offer 0% financing on its sedan and 0.99% on its SUV for deliveries by September 30.
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New York.- Tesla's sales of new cars plummeted both in Britain and Germany in July, according to sector data published on Tuesday, prolonging the prolonged European recession of the US manufacturer of electric vehicles. Data published by the United Kingdom's Automobile Manufacturers and Traders (SMMT) show that Tesla's sales of new cars fell by almost 60%, to 987 units last month, compared to 2 thousand 462 the previous year. In Germany, Tesla's…

Lean Left

The electric car market in Europe is growing. But the same cannot be said for American electric car manufacturer Tesla. Its sales in Sweden in July fell by 86 percent year-on-year to just 163 cars, and in Belgium and the United Kingdom it was about sixty percent.

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Reuters broke the news in United Kingdom on Monday, August 4, 2025.
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