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Tesla sales in Europe drop 49% as EV market grows

According to ACEA, Tesla's European deliveries have significantly declined, with a 49% drop in the first two months of 2025 compared to the same period in 2024, delivering only 26,619 units versus 46,343 units.
Despite an overall 28.4% increase in new battery-electric car sales in Europe, reaching 255,489 units and capturing 15.2% of the market share, Tesla's performance lags behind, potentially eroding its market share.
While the shift to the new Model Y design and decreased Model 3 registrations in most European markets are factors, they may not fully account for Tesla's substantial delivery decrease.
Analyst Edison Yu, while reiterating a buy rating for Tesla, reduced the price target to $345 from $420 and estimated first-quarter deliveries between 340,000 and 350,000, noting that some "brand damage" caused by Elon Musk's political activities could hurt demand.
Tesla faces growing competition from major automakers like BYD, which reported a record $107 billion in revenue for 2024 and a 40% jump in electric and hybrid vehicle sales, contributing to pressure on Tesla's stock alongside weaker auto volumes and political uncertainty.

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