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Tesla brand loses 36% of its value in 2025 as Musk steps deeper into politics and consumer trust erodes for a third straight year - Tech Startups
Tesla’s brand value fell by $15.4 billion in 2025, a 36% drop that marks its third straight annual decline, according to new research from Brand Finance. The firm now estimates Tesla’s brand at $27.61 billion in its 2026 rankings, down […] The post Tesla brand loses 36% of its value in 2025 as Musk steps deeper into politics and consumer trust erodes for a third straight year first appeared on Tech Startups.
Tesla brand value plummets amid Elon Musk's political focus
Tesla’s brand value plummeted to $27.61 billion in 2025 amid Musk’s political shift, sparking investor concern. Tesla’s brand value plummeted by $15.4 billion in 2025, falling to $27.61 billion from $66.2 billion in early 2023. Analysts say Elon Musk’s political focus and a slowdown in new models have distracted the company’s core business. In the U.S., Tesla’s recommendation score sank to just 4 out of 10, down from 8.2 in 2023. Despite this, l…
Tesla's brand value has recently declined by 36 percent – the largest loss in Brand Finance's brand ranking. For Tesla, important key figures such as reputation, trust and coolness were particularly strong.read more on t3n.de
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