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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
18 Articles
18 Articles
What promised to become one of the most innovative projects in the automotive industry finally remained an indefinite pause. Sony and Honda confirmed the cancellation of Afeela 1, their first electric vehicle developed together under Sony Honda Mobility, marking the end of an initiative that sought to merge mobility, software and entertainment.Afeela 1 had been presented as a different proposal within the electric segment. Born from the Vision-S…
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether. The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported. SHM has officially discontinued development of its highly …
The development of the Apilla, a future car that garnered attention as a joint venture between Japanese game company Sony and automaker Honda, has been effectively scrapped. The core concept of the project was to create a "mobile entertainment platform" differentiated from conventional automobiles by combining Sony's digital technology with Honda's vehicle design and production capabilities. However, it was dealt a direct blow by the electric ve…
Sony and Honda announce the abrupt shutdown of their joint electric car project, the Afela. The Sony Honda Mobility (SHM) joint venture is putting an end to the development of its sedan and its future SUV, even though their production was imminent. The reason for this turnaround is Honda's decision to review its entire electric strategy, depriving the project of its vital technical platform.
Read the original note in the following link: Sony and Honda cancel the Afeela 1: end of the $90,000 electric car Sony Honda Mobility has officially confirmed the cancellation of Afeela 1, the electric sedan developed jointly by Sony and Honda. And it is that the decision comes directly from the strategic turnaround that Honda announced on March 12, when the Japanese automaker discarded several of its own electrical projects. The joint venture b…
Initially, the project was seen as a symbol of the combination of automotive expertise and digital technology that would open a new chapter in the future mobility industry...
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