What Tesla’s massive image problem means for the world’s transition to EVs

What Tesla’s massive image problem means for the world’s transition to EVs

Following its founding by engineers Martin Eberhard and Marc Tarpenning in 2003, Tesla became the world's leading electric vehicle brand in less than a decade. In the company's early years, including after investor Elon Musk became CEO in 2008, it put out a few hundred or a few thousand cars a year. But by 2015, Tesla made the best-selling electric car model worldwide - a title Tesla has now held for seven of the last 10 years. In 2023, the comp…

Tesla (TSLA) produces 500,000th Model Y at Giga Berlin after starting 3 years ago - Tesla Oracle

Tesla (TSLA) employees at the company’s European factory, Giga Berlin, celebrated the production of the 500,000th unit of Model Y electric SUV on Sunday. The electric automaker started producing the Model Y at Giga Berlin in 2022. In March 2022, Tesla began customer deliveries of the European Model Y—the first and only car manufactured at the factory to date. At the start of the production, like all car factories, there was a limited number of M…

Tesla is still the largest manufacturer of electric cars in the world, although presumably next year will not be able to say the same. Elon Musk’s company has been placed as the benchmark within the international electricity market. The company has grown from its small base on the outskirts of San Francisco to occupying the world’s main markets. Berlin’s Gigafactory is one of the last pieces to join the ranks. Three years ago it opened and nothi…

In just three years, Tesla has produced more than half a million Model Y units at Giga Berlin, its only factory in Europe. Will the new Model Y "Juniper" be able to replicate the success of its predecessor?

The new Model Y currently costs around 45,000 euros and is therefore not affordable for many customers. Also the size of the vehicle is not interesting. At least for 35 percent of all European drivers who prefer to opt for the B-Segment. But a solution comes from Tesla. In recent days there have been reports about Tesla Shanghai, where they are working on cheaper solutions. There is also to be the premiere of project E41, later the vehicle comes…

Tesla hits major milestone in Germany, but electric car brand still faces uphill battle

The 500,000th Tesla vehicle has rolled off the production line in Berlin as the brand faces sliding sales in Germany and many countries across the globe – including Australia. Tesla has manufactured its 500,000th vehicle at its Berlin, Germany factory two years after the facility opened, by announcing the news on social media. The car maker posted the milestone on ‘X’ – previously ‘Twitter’ – with a single image of a white Tesla Model Y SUV wit…