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Tesco criticised for 'unethical' formula-funded midwife advice trial

  • Tesco is facing criticism for a pilot program involving Danone-funded midwives offering infant feeding advice, labeled as 'unethical' by critics and reminiscent of past scandals.
  • The World Health Organization and UNICEF's Breast Milk Substitutes Code advises against marketing personnel having contact with mothers and pregnant women.
  • A midwife quit the program, stating she could not associate with Danone's 'unethical service' and emphasized the role of midwives in protecting women.
  • Danone claims the program provides impartial nutritional expertise, while Tesco describes it as a small-scale pilot aimed at supporting parents.
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