Tesco Says 300 Percent Plant-Based Meat Sales Target Now 'Highly Unlikely'

Tesco Says 300 Percent Plant-Based Meat Sales Target Now 'Highly Unlikely'

Tesco has said that its target of a 300 percent increase in plant-based meat sales is now “highly unlikely,” and cited changing attitudes towards processed foods. The British supermarket chain noted that the sale of meat alternatives has slowed amid a “year-on-year” decline in the plant-based market, but highlighted “growing demand” for protein diversity in the form of whole foods like beans, legumes, nuts, and tofu. “Many of our customers who a…