Tesco Brings Back Free Fruit for Kids and Makes Big Clubcard Changes
UK, JUL 23 – Tesco offers free summer meals and fruit to children in 328 UK locations to support families amid economic challenges, following last year's 404,499 complimentary meals served.
- Tesco is bringing back its 'eat for free' scheme, available in 328 locations, offering complimentary meals for children at its cafés and coffee shops throughout the UK.
- Following government data, Tesco’s scheme expands healthy deals, as UK government figures show only 1 in 10 children eat enough fruit and veg.
- Under the weekday-only programme, families must make a minimum 65p purchase with their Clubcard from August 4 to August 17, requiring children to pick up free fruit at checkout.
- The campaign, developed in partnership with the British Nutrition Foundation, was backed by Wes Streeting, who warned that 'obesity has doubled since the 1990s and costs our NHS £11 billion a year.'
- Moving beyond summer, the campaign will continue to run across Tesco stores and online with recipe inspiration, supporting healthier choices.
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