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Why Top College Basketball Teams Are Flocking to the Players Era Tournament

The Players Era Festival expanded to 18 teams with half ranked in the Top 25, guaranteeing $1 million per team to boost revenue and scheduling certainty, organizers said.

  • Players Era Festival expanded from eight teams to 18 in its second year and guarantees every team at least $1 million.
  • Driven by NIL-era revenue needs, college basketball programs seek new revenue streams and NIL money to grow budgets and retain players amid changing financial pressures.
  • Half of the 18-team field is ranked in The Associated Press poll, organizers Seth Berger said ticket sales are higher than last year, and UNLV Rebels host Maryland Monday and No. Alabama Tuesday at 9 p.m.
  • UNLV Rebels expect competitive and financial gains as guaranteed payouts help college basketball programs raise budgets and retain players, while organizers plan to expand to 32 teams next season in Las Vegas.
  • Replacing the Maui Invitational, the Players Era Festival has overtaken it as a top early-season draw, with last year's Houston Cougars run and organizers Seth Berger and the event management team fulfilling NIL promises validating growth.
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University of Maryland Athletics broke the news in on Sunday, November 23, 2025.
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