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Crocs Elevates Exec to Lead Brand Strategy Amid HeyDude Turnaround Efforts

On May 21, 2025, Crocs, Inc. Appointed Terence Reilly to a newly created senior leadership position responsible for leading brand strategy and marketing efforts across both the Crocs and HEYDUDE labels.
This change follows Reilly's rejoining in 2024 amid efforts to strengthen the HEYDUDE brand, with CEO Andrew Rees serving as interim HEYDUDE president.
Reilly will lead marketing, creative direction, and storytelling to deepen consumer engagement globally, collaborating with Crocs and HEYDUDE leadership teams.
Reilly highlighted the strong growth experienced over recent years, referencing popular figures like Post Malone and Jelly Roll, and expressed confidence that this momentum is only beginning, backed by dedicated fan bases.
CEO Andrew Rees stated that the leadership change will sharpen the company’s emphasis on energizing the brands and inspire innovative approaches to achieve sustainable global growth.

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Crocs elevates exec to lead brand strategy amid HeyDude turnaround efforts

Crocs taps a marketing veteran credited with making tumblers cool to create heat around its flagship and HeyDude shoe brands.

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Lompoc Record

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Crocs, Inc. Appoints Terence Reilly to Chief Brand Officer Role

BROOMFIELD, Colo., May 21, 2025 /PRNewswire/ -- Crocs, Inc. (NASDAQ: CROX), a world leader in innovative casual footwear for all, today announced that the organization has elevated Terence Reilly to Executive Vice President, Chief Brand Officer, with oversight over the…

3 days ago

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WWD

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Terence Reilly Takes On New Role As Chief Brand Officer For Crocs Inc.

As the newly named chief brand officer at Crocs Inc., Terence Reilly has marketing oversight for both the Crocs and Hey Dude brands.

3 days ago·United States

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retail-insight-network.com

Crocs names Terence Reilly chief brand officer to boost global marketing

Crocs has appointed Terence Reilly executive vice-president and chief brand officer to boost its global marketing strategy.The post Crocs names Terence Reilly chief brand officer to boost global marketing appeared first on Retail Insight Network.

2 days ago

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