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Tennessee Athletics Switching to Adidas From Nike in 2026
The 10-year agreement offers enhanced resources and significant name, image, and likeness (NIL) opportunities for student-athletes, marking a strategic move from Nike to adidas.
- Yesterday, Tennessee athletics confirmed a 10-year deal with adidas starting July 1, 2026, replacing Nike after the Aug. 13 announcement.
- Earlier this year, the exclusive negotiating window ended after Tennessee and Nike could not agree on renewal terms, allowing adidas to present a superior offer.
- Focusing on NIL benefits, adidas will offer 'unprecedented NIL opportunities' for all 20 varsity programs and access to its NIL Ambassador Network of more than 12,000 college athletes.
- Amid the transition to adidas, UT is set to receive $1.2 million in base compensation and $4.5 million in annual product allotment from Nike during the 2025-26 school year.
- Positioned by recent success under Danny White, Tennessee will unveil a broader collection of fan apparel and footwear when the partnership begins next summer.
14 Articles
14 Articles
Tennessee announces return to adidas uniforms, apparel in 2026
KNOXVILLE, Tenn. (WATE) — The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again become the official apparel provider for the Volunteers. University officials announced that the 10-year apparel deal will officially begin on July 1, 2026. The German athletic apparel and footwear brand previously served as the official provider of Tennessee gear from 1995 to 2014. Where does Ten…
Tennessee Is Leaving Nike For Adidas In Landmark Deal Where NIL Will Play A Major Factor
The University of Tennessee and Adidas announced a new contract on Wednesday that will see athletes donning the new brand starting in 2026.Right now, Tennessee athletics is still under contract with Nike until the summer of 2026, when Adidas will take over on July 1 of next year. But, this isn't the first time that the Vols have donned the jerseys of the company they are set to get back together with. In 2014, Tennessee left Adidas for Nike, in …
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