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Temu Partners with International AntiCounterfeiting Coalition to Strengthen IP Enforcement

  • Temu signed a Memorandum of Understanding with the International Anti-Counterfeiting Coalition at the 2025 IACC Annual Conference in San Diego to strengthen IP protection efforts.
  • This agreement follows Temu's launch in 2022 and aims to intensify the fight against online counterfeiting amid prior consumer concerns about its platform practices.
  • Temu, a global marketplace in over 90 markets, also joined the IACC's Marketplace Advisory Council, joining industry leaders like Amazon, eBay, and Apple in combating counterfeit goods.
  • Bob Barchiesi, President of the IACC, announced Temu's addition as a founding participant in the Marketplace Advisory Council, highlighting their important role in collaborating to combat counterfeiting.
  • This collaboration emphasizes transparency, accountability, and consumer protection, positioning Temu as a key participant in a collective effort to curb illegal online sales.
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The Victoria Advocate broke the news in on Tuesday, May 20, 2025.
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