Telco Partnership Opens AI-Powered Search to the Masses
- On Monday 2025, Optus teamed up with US company Perplexity to provide millions of Australians with unrestricted use of an AI-driven search platform.
- This deal responds to low AI adoption in Australia and follows calls from the Business Council of Australia to boost AI use with support, training, and regulation.
- The service enables users to ask complex queries with follow-ups, assign tasks like travel planning or coding, and shows results with sources without ads or paid links.
- Optus is the first local telecom to include premium AI subscriptions in plans, granting 12-month access to Perplexity Pro, which competes with AI offerings from Google and Apple.
- This partnership could increase Australia's AI use, align with goals to become a global AI leader by 2028, and encourage safer, trustworthy AI adoption through strong controls and collaborations.
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11 Articles
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