HOT TAKE: ServiceNow’s Logik.ai Pick Up Signals CPQ’s Shift to

Tech giant ServiceNow snaps up Chicago software startup Logik.ai

Chicago's Logik.ai has been acquired by a major tech player. Find out who bought them and why.

HOT TAKE: ServiceNow’s Logik.ai Pick Up Signals CPQ’s Shift to

ByLiz Miller Once thought of as a “seller’s tool”, Configure, Price, Quote (CPQ) solutions have shifted in recent years to be a far more robust, interactive and dynamic experiential platform. Once the domain of high-touch consumer commerce motions, and thanks to mainstay players heavily investing in the value of customer experience and sleek interfaces, CPQ has elevated the configuration experience to everything from software to services, withou…

Logic.ai's technology will expand ServiceNow's CRM offering and accelerate growth in sales and order management.