Tech Fluency Is the New Reputation

Tech Fluency Is the New Reputation

For generations, law firm reputation rested on pedigree. Where you went to school. Who you trained under. Which logo sat on your letterhead. Reputation was earned slowly and spent broadly. Once established, it carried weight long after the original achievement. That system is quietly eroding. Today, law firms are increasingly evaluated not by who they are, but by how well they operate inside their clients’ systems. Tech fluency, not pedigree, is…