Tech fails to break mandi monopoly

Tech fails to break mandi monopoly

Technology companies that gave a positive connotation to the word "disruption" for radically transforming traditional markets globally have not been able to make a dent in Pakistan's exploitative fruit and vegetable supply chains, which remain largely controlled by entrenched middlemen and constrained by restrictive government regulations. Industry observers say that despite the rapid expansion of digital marketplaces and quick-commerce services…