BCCI Announces Asian Paints as Colour Partner for Three Years

BCCI announces Asian Paints as Colour Partner for three years

Having reported a consolidated turnover of Rs 33,797 crore, Asian Paints aims to further strengthen its long-standing ties with cricket with this deal.

BCCI onboards Asian Paints as Indian cricket's 'Official Colour Partner' for 3 years

Asian Paints has come on board as the new sponsorship partner for the BCCI for home series and tournaments for a three-year partnership. Asian Paints was the second new sponsor for the board after Apollo Tyres as the principal jersey sponsor since the ban on online gaming apps.

Asian Paints announces multi-crore partnership with BCCI

Asian Paints has entered a three-year partnership with the Board of Control for Cricket in India (BCCI) as the Official Colour Partner for India Cricket. The association will cover more than 110 men’s, women’s and domestic matches played in the country. The deal is reportedly valued at Rs 45 crore, marking another addition to the board's commercial portfolio. The brand, which reported a consolidated turnover of Rs 33,797 crore, said the agreemen…

BCCI Secures Asian Paints as 3-Year Official Colour Partner

The Board of Control for Cricket in India (BCCI) has welcomed Asian Paints aboard as its new ‘Official Colour Partner’ through a comprehensive three-year agreement. This strategic partnership extends to all home series and tournaments, covering an impressive 110 matches, including international engagements for both men’s and women’s cricket teams, and all domestic league games. The deal is estimated to be worth approximately INR 45 crore, markin…

‘Brand wanted to tap into India’s passion’: Asian Paints signs three-year deal with BCCI

New Delhi: Asian Paints has entered a three-year partnership with the Board of Control for Cricket in India (BCCI) to become the Official Colour Partner of Indian cricket. The deal will cover over 110 matches across men’s, women’s, and domestic cricket played in India, marking the brand’s largest engagement with the sport to date. The association reflects Asian Paints’ strategy to connect with cricket fans across the country while extending its …

ECB strengthens Vitality pact with landmark back-of-shirt sponsorship deal

The post ECB strengthens Vitality pact with landmark back-of-shirt sponsorship deal appeared first on SportsMint Media. The apex body of cricket in England and Wales, the England and Wales Cricket Board (ECB) has announced a partnership expansion with the UK-based insurance company, Vitality. As part of the expanded agreement, Vitality will be the first brand to appear on the back of England’s kit. Building on more than a decade of partnership a…