US EditionTaylor's endorsement prompts Swift sell-out for Sancerre wine
A brief appearance of a $40 Sancerre bottle in Taylor Swift's Disney documentary caused US distributor stocks to quickly sell out, highlighting Swift's influence on brand demand.
- Soon after episode five aired, Taylor Swift's Disney End of an Era documentary briefly shows a Terres Blanches Sancerre bottle, and stocks quickly sold out on the U.S. distributor website.
- The army of online 'Swifties' identified `Taylor's wine`, while Terres Blanches producers said placement was unaffordable, confirming the cameo was unpaid.
- Sancerre whites are made from 100 percent Sauvignon Blanc in the central Loire Valley, and the appellation has steadily built a following in the U.S. consumer market.
- Laurent Saget, who runs Terres Blanches, celebrated the exposure and said `You can't put a price on it`, with the episode providing a fresh example of Swiftonomics.
- Despite wider industry pressures in France, Laurent Saget said U.S. tariffs on French wine are unlikely to dent demand and Sancerre appellation remains pricey yet accessible.
37 Articles
37 Articles
ledauphine.com
The fleeting appearance of a bottle of Sancerre wine in a documentary about American superstar Taylor Swift gave a "nice spotlight" to the appellation and the winemaker who produces it.
The "swifties" stormed the stocks of this bottle of the domain of White Lands. A new example of the economic impact of the recommendations of the billionaire singer.
The White Land Sancerre has some success in the United States thanks to Taylor Swift. A bottle of the estate appeared in his documentary, causing a temporary stock break. The winemaker...
"I swear to you, this is not a product placement. We would not have had the means to pay for this ad!" said Laurent Saget, a winemaker based in Bué, in Le Cher. On the images of a documentary dedicated to Taylor Swift's world tour, broadcast on Disney+, we see, close to a cell phone in charge, a glass of wine. And a bottle of 75 cl. There is no doubt, it is a Sancerre, one of the three coves of the domain of White Lands. Laurent Saget had not se…
Very briefly, the camera shows a table in a Taylor Swift Doku to look at it: a bottle of wine. A few seconds have been enough to make the drink a hit.
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