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Taylor Swift’s 'Showgirl' era sparks major sales for brands

Following the announcement of the 'Showgirl' era, clothing tops saw a surge in sales of 20,348%, according to Shopify data.
Jewelry sales increased by 16,740% globally after the announcement, as reported by Shopify.
In the weeks after the announcement, beauty trends like orange cat-eye nails surged by 1,146%, according to Shopify data.
Sales of sequined products rose by 189% week over week following the album announcement, as noted by Shopify data.

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Taylor Swift’s 'Showgirl' era sparks major sales for brands

Shopify reports Taylor Swift's "Showgirl" era boosts sales across various brands, with significant increases in themed items post-album announcement.

2 days ago

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