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Taylor Swift’s ‘Reputation’ Reenters Top 6 of Billboard Album Chart After She Buys Rights to ...
- Taylor Swift bought back the masters of her first six albums, including Reputation, at the end of last month, which caused Reputation to jump back to number 5 on the Billboard 200.
- This acquisition ended years of dispute over her catalog, as multiple companies had owned her masters since her split from her original label, leading fans to hesitate streaming the original Reputation album.
- Following Swift's announcement, fans streamed Reputation en masse, pushing the album up 73 spots to its highest Billboard position since 2018 and increasing its consumption by 221 percent.
- Reputation sold 42,000 album-equivalent units, including 15,000 traditional sales, while streaming rose to 34.75 million on-demand plays in the tracking week, according to Luminate and Billboard's data.
- The buyback has removed ethical concerns around streaming the album, activated Swift’s fanbase, and may lead to future boosts through possible vinyl reissues and continued chart gains.
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19 Articles
19 Articles
All
Left
5
Center
2
Right
1
Coverage Details
Total News Sources19
Leaning Left5Leaning Right1Center2Last UpdatedBias Distribution63% Left
Bias Distribution
- 63% of the sources lean Left
63% Left
L 63%
C 25%
13%
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