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Taylor Swift’s economic pull makes orange the new green for big brands
Major companies like United Airlines and Olive Garden launched orange-themed campaigns to leverage Taylor Swift's strong economic influence and fan engagement, with posts reaching over 5 million views.
- On Wednesday, August 13, 2025, Taylor Swift revealed on the New Heights podcast that her twelfth studio album, titled The Life of a Showgirl, would be coming out soon.
- The announcement came after Swift’s Eras Tour, held two years prior, became a groundbreaking event by surpassing one billion dollars in revenue and significantly stimulating local economies.
- Major companies quickly launched marketing campaigns with orange-themed memes, reflecting Swift's frequent use of the color and capitalizing on her economic influence.
- Swift also mentioned having Lasik eye surgery on the same podcast, saying, 'I got LASIK, I have incredible vision,' which was promoted by LASIK.com with video content.
- Swift's upcoming album release is generating significant buzz and economic activity, as both fans and companies respond enthusiastically to her cultural and financial impact.
13 Articles
13 Articles
From United Airlines to Olive Garden, brands turn orange, tying themselves to Taylor Swift's economic superpowers
Google is using its search engine to celebrate the October release of Swift's “The Life of a Showgirl.” Users who search for “Taylor Swift” are greeted with a stream of orange digital confetti.
Taylor Swift's economic pull makes orange the new green
Taylor Swift’s upcoming album release and her love of all things orange isn’t lost on her fans – or brands that are seeking a ride on what has become an enormous economic tailwind. On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend and NFL football star Travis Kelce to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive. The reason? Swif…
Washington Top News
Taylor Swift’s economic pull makes orange the new green for big brands
Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans – or brands that are seeking a ride on what has become an…
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