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Taylor Swift Buys Giant Beads that Hung From Superdome During Eras Tour

  • On Thursday, Firefly Entertainments Inc. purchased the 140-foot inflatable friendship bracelet hung at the Caesars Superdome for $13,000, following district approval.
  • Abby Jones, Superdome marketing director, commissioned the 140-foot inflatable bracelet in October 2024, inspired by Swifties trading friendship bracelets.
  • Firefly, Taylor Swift’s company, paid $13,000 and arranged for the bracelet’s transport from New Orleans to Indianapolis and Toronto.
  • Taylor Swift's company acquired the viral fan-made bracelet days before her upcoming concerts, strengthening her connection with Swifties and cementing its cultural significance.
  • Taylor Swift’s company purchased the giant bracelet for $13,000, cementing its status as an iconic fan symbol and potentially inspiring future fan-driven art.
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Taylor Swift buys giant beads that hung from Superdome during Eras Tour

The giant inflatable beads hung from the Superdome during Taylor Swift's Eras Tour concerts.

·New Hampshire, United States
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King5 News broke the news in Seattle, United States on Wednesday, June 25, 2025.
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