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Tariffs threaten Asian beauty product boom in US

  • With the Aug. 1 deadline set by President Donald Trump, a 25% tariff on South Korean beauty imports will start, prompting retailers and consumers to brace for price hikes and pause orders.
  • Amid trade uncertainty, the president paused the 90-day duties, and South Korea hasn't secured a deal despite ongoing negotiations before August 1.
  • Amid the boom, Senti Senti now stocks 90% Japanese and Korean products nearly 16 years after opening, as the U.S. International Trade Commission reports growth in Asian skin care demand globally.
  • Faced with tariffs, retailers plan to raise prices or cut new orders, and Ohlolly co-owners Sue Greene and Herra Namhie have paused restocks amid cost uncertainty.
  • Looking beyond the immediate pause, the tariff’s influence could reshape U.S. sales patterns, with long-term effects hinging on whether Korean brands absorb costs, said Mary Lovely.
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Associated Press NewsAssociated Press News
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Tariffs threaten Asian beauty product boom in US

When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like U-Need and MediHeal she uses a few times a week.

·United States
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MY Northwest broke the news in Tacoma, United States on Sunday, July 27, 2025.
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