Tariffs threaten Asian beauty product boom in US
- With the Aug. 1 deadline set by President Donald Trump, a 25% tariff on South Korean beauty imports will start, prompting retailers and consumers to brace for price hikes and pause orders.
- Amid trade uncertainty, the president paused the 90-day duties, and South Korea hasn't secured a deal despite ongoing negotiations before August 1.
- Amid the boom, Senti Senti now stocks 90% Japanese and Korean products nearly 16 years after opening, as the U.S. International Trade Commission reports growth in Asian skin care demand globally.
- Faced with tariffs, retailers plan to raise prices or cut new orders, and Ohlolly co-owners Sue Greene and Herra Namhie have paused restocks amid cost uncertainty.
- Looking beyond the immediate pause, the tariff’s influence could reshape U.S. sales patterns, with long-term effects hinging on whether Korean brands absorb costs, said Mary Lovely.
79 Articles
79 Articles


Tariffs threaten Asian beauty product boom in U.S.
When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like U-Need and MediHeal she uses a few times a week. “I did a recent…
Tariffs on South Korea's products threaten 'K-beauty' boom in U.S.
Asian skin care has been a booming global business for a more than a decade, with consumers in Europe, North and South America, and increasingly the Middle East, snapping up creams, serums and balms from South Korea, Japan and China.
$1.7 billion Korean beauty products market reels from tariff talk: 'One of the things with K-beauty or Asian beauty is that it’s supposed to be accessible pricing'
Asian skin care has been a booming global business for a more than a decade, with consumers snapping up creams, serums and balms from South Korea, Japan and China.

Tariffs threaten Asian beauty product boom in US
When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like U-Need and MediHeal she uses a few times a week.
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