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Target Corp. Teams with Woolrich for Limited-Time Outdoor-Inspired Line
Target’s Woolrich collaboration features over 100 affordable items and uses a social-first campaign to engage new and returning customers during a crucial Q4 retail period.
- Landing in most Target stores and online Oct. 18, Target debuts Woolrich x Target with more than 100 items, including its largest-ever men's capsule.
- Building on nearly two centuries of Woolrich heritage, Target tapped Woolrich to extend its history of design collaborations that make quality style accessible to returning guests and new customers.
- Target shifted strategy, embracing a social-first approach that integrates social content with the larger marketing push, following Lauren Wolfe and David Kushner exploring New York City neighborhoods.
- Priced from $2 upward, the collection pairs archival Woolrich pieces with an inflatable kayak, binoculars, and food from Peet's Coffee and Kodiak Cakes, with most items under $40.
- Target is debuting the collection as it vies for a Q4 turnaround amid tariff uncertainty, with Target's comparable sales fell 1.9% year over year in Q2 while the campaign runs through Oct. 30.
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Olivia Palermo, Sean Kaufman, Lukas Gage, Nicky Campbell and More Celebrate the Woolrich x Target Collaboration in NYC
NEW YORK, Oct. 15, 2025 /PRNewswire/ -- To celebrate the upcoming launch of the exclusive Woolrich x Target collection, Target hosted a memorable event that perfectly captured the adventurous spirit of the collaboration.
Target x Woolrich’s New Luxe Collab Blends Chic Silhouettes With Outdoor Vibes — Here's When It Drops
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Attention shoppers, attention shoppers! The latest Target brand collaboration is on its way, and it’s one of the best ones yet. Target is known for offering some of the best and most unique brand partnerships for a big box store. In recent years, they’ve worked with high-end designer names such as Kate Spade…
Coverage Details
Total News Sources19
Leaning Left6Leaning Right2Center6Last UpdatedBias Distribution43% Left, 43% Center
Bias Distribution
- 43% of the sources lean Left, 43% of the sources are Center
43% Center
L 43%
C 43%
14%
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