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Target-Ulta Beauty Partnership to End; Hundreds of in-Store Shops to Close in 2026
The partnership ending affects more than 600 stores as Target's beauty sales rose nearly 7% last fiscal year but overall sales remain flat, officials said.
- Ulta Beauty and Target announced on August 14 that they will end their shop-in-shop partnership by August 2026.
- The partnership began in 2021, with Ulta opening more than 600 locations inside Target stores to boost beauty sales amid rising competition.
- During an investor event, Target’s CEO Brian Cornell identified the beauty segment as a key area of expansion, reporting nearly a 7% increase in sales and improved market share for the category over the last fiscal year.
- Target shares fell about 2% and Ulta stock declined about 1% on the announcement, while executives expressed pride in the shared success and commitment to delivering beauty experiences.
- Until August 2026, Ulta Beauty at Target will continue operating, but afterward, Ulta will focus on its own growth plans including launching an online marketplace.
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Why Ulta Beauty is closing hundreds of store-in-stores in 2026: Is your location on the doomed list?
Ulta Beauty and Target Corp. announced on Thursday that they won’t be renewing their in-store partnership, which ends a year from now in August 2026. Until then, Ulta Beauty products will continue to be sold in Target stores and online at Target.com. Ulta Beauty has an estimated 600 in-store, or “shop-in-shop” locations at Target, at nearly a third of Target’s 1,981 U.S. stores, according to CNBC. Fast Company has reached out to both companies f…
Ulta Beauty and Target Plan to Conclude Partnership in 2026
·New York, United States
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Boston 25 News+2 Reposted by 2 other sources
Ulta Beauty, Target partnership to end
If a Target run included a stop at the in-store Ulta Beauty section, that won’t be an option starting next year.
·Boston, United States
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Total News Sources26
Leaning Left4Leaning Right1Center11Last UpdatedBias Distribution69% Center
Bias Distribution
- 69% of the sources are Center
69% Center
L 25%
C 69%
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