US Edition
Target Is Changing One of Its Biggest Customer Perks
UNITED STATES, JUL 21 – Target will only match prices found within its own stores or website after ending competitor price matching, reflecting shopper behavior amid declining sales and rising costs, analysts say.
- Starting July 28, Target Corporation will discontinue its price-matching policy with Amazon and Walmart, only matching Target stores and Target.com, as announced by Target Corporation.
- Originally introduced in 2013, the price match policy was the first brick-and-mortar chain to match online rivals, Target developed it amid declining sales and tariff uncertainty.
- Following the policy update, customers can request price matches only at Target stores or Target.com, according to a Target spokesperson, ending Amazon and Walmart matches after July 28.
- GlobalData retail analyst Neil Saunders said the move helps Target be more "financially disciplined" and helps "protect profits," aligning Target with industry standards.
- Target's move to only match in-store and Target.com prices by August 20 reflects efforts to streamline pricing amid a 25% share decline and declining sales, analysts say.
73 Articles
73 Articles
Target Ends Price-Matching Policy After More Than a Decade
Since 2013, Target shoppers have been able to request a price match if they found an identical item sold for less at Amazon or Walmart. Soon, that retail perk will be over. Target said on Wednesday that it would be ending its price-matching policy next week. The policy allowed shoppers who could prove that they found a lower price for an item (provided it was the identical brand name, size, weight, color and model number, and was sold by Amazon …
Target drops popular perk for shoppers
Target is dropping its price-matching policy with rivals Walmart and Amazon after more than a decade as the company aims to reposition itself amid slowing sales and competitive pressure.Under its new Price Match Guarantee policy, taking effect July 28, customers of the Minneapolis-based retail giant will be able to price match other Target products in the store or online within 14-days of a purchase, but the policy will no longer apply to its ri…
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