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Target steps up investment in store staffing, cuts about 500 other roles to help fix customer experience
Target will reallocate payroll to add frontline labor and guest-experience training while cutting 500 back-office roles to improve customer service, the company said.
- On Monday, Target said it is shifting how it runs and oversees stores to improve the customer experience, outlined in an internal memo circulated to headquarters and store field teams by Adrienne Costanzo and Gretchen McCarthy.
- Facing stiffer competition from peers like Walmart, consumers have grown more selective about discretionary purchases, squeezing Target's discretionary and impulse merchandise in recent years.
- Breaking down the reductions, Target will eliminate about 500 roles, including about 100 at store districts and about 400 across supply-chain sites, while shifting payroll to frontline store employees and maintaining starting wages of $15 to $24 per hour.
- Almost all online orders are fulfilled in stores, prompting Target to designate pick-and-pack store locations and share more details at the March 3, 2026 investor event at Minneapolis headquarters.
- Michael Fiddelke has said his top priorities include restoring Target's reputation for style and design and improving the customer experience, while the company faces backlash and more complex duties for store managers balancing in-store service and large fulfillment duties.
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41 Articles
Why Target hopes more in-store employees will satisfy customer complaints
In an effort to reel in more customers, Target will soon begin adding more in-store employees while reducing its workforce at distribution centers and regional offices. CNBC reported that an e-mail sent to employees on Monday explained that Target is shifting to an in-store labor focus as it tries to improve the overall customer experience. Shoppers have complained about out-of-stock items, long lines and messy shelves, leading to the renewed pu…
Target slashes 500 jobs as retailer seeks to invest in its stores
Target slashes 500 jobs as retailer seeks to invest in its stores Target will cut roughly 500 jobs across its regional offices and distribution sites in the US, a move executives have said would allow the struggling retailer to invest in its stores and win back customers. Target executives…
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